Try the Demo today!
| SEC Filing | Insider | Company | Trade Date | Transaction | Shares | Avg. Price | Total | % Holdings | Return |
|---|---|---|---|---|---|---|---|---|---|
| 19-Aug-14 4:33 PM View:  | Marbach Mary Chief Legal Officer & Corp Sec | Vitacost.Com, Inc. (VITC) | 18-Aug-14 | Disposition (change in control) | 145 | $8.00 | $1,160.00 | (67%) 0.21K to 70 | |
| 19-Aug-14 4:33 PM View: | Marbach Mary Chief Legal Officer & Corp Sec | Vitacost.Com, Inc. (VITC) | 18-Aug-14 | Disposition (change in control) | 35 | $8.00 | $280.00 | (50%) 70 to 35 | |
| 19-Aug-14 4:33 PM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 18-Aug-14 | Disposition (change in control) | 300,000 | $8.00 | $2,400,000.00 | (11%) 2.67M to 2.37M | |
| 19-Aug-14 4:32 PM View: | Trapp Robert G. Director | Vitacost.Com, Inc. (VITC) | 18-Aug-14 | Disposition (change in control) | 738,526 | $8.00 | $5,908,210.00 | (100%) 738.53K to 0 | |
| 19-Aug-14 4:32 PM View: | McConnell Michael J Director | Vitacost.Com, Inc. (VITC) | 18-Aug-14 | Disposition (change in control) | 40,000 | $8.00 | $320,000.00 | (100%) 40.0K to 0 | |
| 19-Aug-14 4:33 PM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 18-Aug-14 | Disposition (change in control) | 2,365,880 | $8.00 | $18,927,000.00 | (100%) 2.37M to 0 | |
| 19-Aug-14 5:12 PM View: | Great Hill Investors LLC 10% Owner | Vitacost.Com, Inc. (VITC) | 15-Aug-14 | Disposition (change in control) Duplicate | 18,550 | $8.00 | $148,400.00 | (< 1%) 6.36M to 6.34M | |
| 19-Aug-14 5:10 PM View: | Kumin Michael Andrew Director 10% Owner | Vitacost.Com, Inc. (VITC) | 15-Aug-14 | Disposition (change in control) | 20,630 | $8.00 | $165,040.00 | (100%) 20.63K to 0 | |
| 19-Aug-14 5:11 PM View: | Great Hill Investors LLC 10% Owner | Vitacost.Com, Inc. (VITC) | 15-Aug-14 | Disposition (change in control) | 18,550 | $8.00 | $148,400.00 | (< 1%) 6.36M to 6.34M | |
| 19-Aug-14 5:12 PM View: | Great Hill Investors LLC 10% Owner | Vitacost.Com, Inc. (VITC) | 15-Aug-14 | Disposition (change in control) Duplicate | 6,344,160 | $8.00 | $50,753,300.00 | (100%) 6.34M to 0 | |
| 19-Aug-14 5:11 PM View: | Great Hill Investors LLC 10% Owner | Vitacost.Com, Inc. (VITC) | 15-Aug-14 | Disposition (change in control) | 6,344,160 | $8.00 | $50,753,300.00 | (100%) 6.34M to 0 | |
| 19-Dec-13 10:22 AM View: | Trapp Robert G. Director | Vitacost.Com, Inc. (VITC) | 17-Dec-13 | Option Exercise | 4,400 | -- | -- | < 1% 764.53K to 768.93K | |
| 21-Feb-12 10:46 AM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 16-Feb-12 | Grant | 2,272,730 | $7.04 | $16,000,000.00 | 758% 300.0K to 2.57M | (20%) |
| 16-Nov-11 10:32 AM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 15-Nov-11 | Market Purchase | 283 | $6.31 | $1,786.21 | < 1% 803.88K to 804.17K | (10%) |
| 16-Nov-11 10:32 AM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 14-Nov-11 | Market Purchase | 11,100 | $6.30 | $69,985.50 | 1% 793.07K to 804.17K | (10%) |
| 14-Nov-11 11:33 AM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 11-Nov-11 | Market Purchase | 17,911 | $6.16 | $110,262.00 | 2% 774.87K to 792.78K | (8%) |
| 14-Nov-11 11:33 AM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 10-Nov-11 | Market Purchase | 17,358 | $6.13 | $106,398.00 | 2% 775.43K to 792.78K | (8%) |
| 14-Nov-11 11:33 AM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 09-Nov-11 | Market Purchase | 17,911 | $6.02 | $107,742.00 | 2% 774.87K to 792.78K | (6%) |
| 09-Nov-11 11:16 AM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 08-Nov-11 | Market Purchase | 17,911 | $6.10 | $109,297.00 | 2% 721.69K to 739.61K | (7%) |
| 09-Nov-11 11:16 AM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 07-Nov-11 | Market Purchase | 17,526 | $6.10 | $106,900.00 | 2% 722.08K to 739.61K | (7%) |
| 18-Oct-11 10:32 AM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 14-Oct-11 | Market Purchase | 4,093 | $5.52 | $22,604.80 | < 1% 700.08K to 704.17K | 2% |
| 01-Nov-11 2:41 PM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 13-Oct-11 | Market Purchase | 20,000 | $5.38 | $107,614.00 | 3% 659.24K to 679.24K | 5% |
| 01-Nov-11 2:41 PM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 12-Oct-11 | Market Purchase | 19,754 | $5.35 | $105,779.00 | 3% 659.49K to 679.24K | 6% |
| 12-Oct-11 4:07 PM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 11-Oct-11 | Market Purchase | 20,000 | $5.38 | $107,520.00 | 3% 619.49K to 639.49K | 5% |
| 12-Oct-11 4:07 PM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 10-Oct-11 | Market Purchase | 20,000 | $5.23 | $104,602.00 | 3% 619.49K to 639.49K | 8% |
| 11-Oct-11 6:12 AM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 07-Oct-11 | Market Purchase | 5,930 | $5.09 | $30,180.70 | < 1% 593.56K to 599.49K | 11% |
| 11-Oct-11 6:12 AM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 06-Oct-11 | Market Purchase | 10,223 | $5.08 | $51,960.40 | 2% 589.26K to 599.49K | 11% |
| 23-Sep-11 2:18 PM View: | Horowitz Jeffrey Director 10% Owner | Vitacost.Com, Inc. (VITC) | 22-Sep-11 | Market Purchase | 3,459 | $4.89 | $16,898.30 | < 1% 579.88K to 583.33K | 16% |
| 23-Sep-11 2:18 PM View: | Horowitz Jeffrey Director 10% Owner | Vitacost.Com, Inc. (VITC) | 21-Sep-11 | Market Purchase | 13,510 | $4.92 | $66,527.30 | 2% 569.82K to 583.33K | 15% |
| 21-Sep-11 12:27 PM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 20-Sep-11 | Market Purchase | 14,001 | $4.83 | $67,664.00 | 3% 552.36K to 566.36K | 17% |
| 21-Sep-11 12:27 PM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 19-Sep-11 | Market Purchase | 14,000 | $4.75 | $66,455.20 | 3% 552.36K to 566.36K | 19% |
| 19-Sep-11 9:57 AM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 16-Sep-11 | Market Purchase | 15,000 | $4.49 | $67,383.00 | 3% 502.53K to 517.53K | 26% |
| 19-Sep-11 9:57 AM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 15-Sep-11 | Market Purchase | 15,000 | $4.58 | $68,745.00 | 3% 502.53K to 517.53K | 23% |
| 15-Sep-11 4:05 PM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 14-Sep-11 | Market Purchase | 13,500 | $4.39 | $59,329.80 | 3% 474.03K to 487.53K | 29% |
| 15-Sep-11 6:56 AM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 13-Sep-11 | Market Purchase | 4,300 | $4.35 | $18,684.80 | < 1% 469.73K to 474.03K | 30% |
| 15-Sep-11 6:56 AM View: | Horowitz Jeffrey Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 12-Sep-11 | Market Purchase | 7,230 | $4.31 | $31,165.60 | 2% 466.8K to 474.03K | 31% |
| 28-Jun-11 5:50 PM View: | Freshford Capital Managemen... 10% Owner | Vitacost.Com, Inc. (VITC) | 28-Jun-11 | Market Purchase | 500 | $4.60 | $2,302.00 | < 1% 3.18M to 3.18M | 23% |
| 28-Jun-11 5:50 PM View: | Freshford Capital Managemen... 10% Owner | Vitacost.Com, Inc. (VITC) | 27-Jun-11 | Market Purchase | 74,774 | $4.60 | $343,605.00 | 2% 3.11M to 3.18M | 23% |
| 28-Jun-11 5:50 PM View: | Freshford Capital Managemen... 10% Owner | Vitacost.Com, Inc. (VITC) | 24-Jun-11 | Market Purchase | 57,600 | $4.66 | $268,672.00 | 2% 3.05M to 3.11M | 21% |
| 31-Mar-10 12:26 PM View: | Pabst Lawrence Director | Vitacost.Com, Inc. (VITC) | 16-Mar-10 | Option Exercise | 26,000 | $0.16 | $4,056.00 | 4% 611.71K to 637.71K | |
| 31-Mar-10 12:26 PM View: | Pabst Lawrence Director | Vitacost.Com, Inc. (VITC) | 16-Mar-10 | Market Option Sale | 26,000 | $11.99 | $311,750.00 | 4% 637.71K to 663.71K | (53%) |
| 08-Mar-10 2:45 PM View: | Josephs Allen Director | Vitacost.Com, Inc. (VITC) | 04-Mar-10 | Gift | 180,000 | -- | -- | 9% 1.96M to 2.14M | |
| 08-Mar-10 2:45 PM View: | Josephs Allen Director | Vitacost.Com, Inc. (VITC) | 04-Mar-10 | Gift | 180,000 | -- | -- | (8%) 2.14M to 1.96M | |
| 23-Nov-09 3:55 PM View: | Ilfeld David N Director | Vitacost.Com, Inc. (VITC) | 20-Nov-09 | Market Purchase | 35,000 | $7.30 | $255,500.00 | 1% 2.68M to 2.71M | (22%) |
| 24-Sep-09 7:13 PM View: | Kerker Ira Chief Executive Officer Director | Vitacost.Com, Inc. (VITC) | 24-Sep-09 | Sale | 64,000 | $12.00 | $768,000.00 | (100%) 64.0K to 0 | |
| 24-Sep-09 7:12 PM View: | Josephs Allen Director | Vitacost.Com, Inc. (VITC) | 24-Sep-09 | Sale | 329,234 | $12.00 | $3,950,810.00 | (100%) 329.23K to 0 | |
| 24-Sep-09 7:13 PM View: | Pabst Lawrence Director | Vitacost.Com, Inc. (VITC) | 24-Sep-09 | Sale | 80,000 | $12.00 | $960,000.00 | (11%) 743.71K to 663.71K | |
| 24-Sep-09 7:13 PM View: | Lambert Sonya Vice President Marketing | Vitacost.Com, Inc. (VITC) | 24-Sep-09 | Option Sale | 34,194 | $12.00 | $410,328.00 | (100%) 34.19K to 0 | |
| 24-Sep-09 7:13 PM View: | Trapp Robert G. Director | Vitacost.Com, Inc. (VITC) | 24-Sep-09 | Sale | 132,164 | $12.00 | $1,585,970.00 | (15%) 858.29K to 726.13K | |
| 24-Sep-09 7:12 PM View: | Gorsek Wayne 10% Owner | Vitacost.Com, Inc. (VITC) | 24-Sep-09 | Sale | 2,350,000 | $12.00 | $28,200,000.00 | (33%) 7.14M to 4.79M |
